We’re very excited to announce that Okendo now integrates with Shoelace, the leading retargeting solution for Shopify retailers. This integration enables merchants to turn traditional Dynamic Product Ads into Dynamic Review Ads (DRA) using customer-generated reviews and photos.
Data from Shoelace has demonstrated that Dynamic Reviews Ads perform 1.3x better than regular DPAs. Brands using Dynamic Review Ads also saw their Average Order Value (AOV) increase by 39% when utilising this ad type.
The integration pulls a product's most-recent 5 star reviews in Shoelace and creates a carousel ad featuring 5 products alongside the latest 5-stars reviews for these products. Visitors who viewed one or more products while browsing your website will see the latest 5 star reviews for those products directly within the ad. Visitors that simply visited your homepage, without looking at any products, will see a mix of the latest 5 stars reviews from your best sellers. As long as you have a minimum of 5 Okendo reviews you’ll be able to run Dynamic Review Ads with Shoelace.
Okendo is the leading customer content marketing platform for high-growth Shopify and Shopify Plus retailers. If you’re interested to learn more about Okendo, implementing customer reviews and building customer communities you can Book a Demo, read our Customer Stories and explore our Features. You can also sign up to Ecommerce Elevated, a fortnightly curation of the best content for high-performance Shopify retailers.